Dell’s Ditty: Sheer Marketing Genuis!
The subtleties of marketing are lost on me. I get the excellent new iPod nano commercial: it is small, lots of people want it. The original iPod commercials left me confused but with a good feeling. This just makes me want to regurgitate. Although now that I think about it… Perhaps Dell is trying to surround the Ditty with such lameness that the Ditty looks cool in comparison. Clever….
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Well the adverts are well…bad. If they spent more than $100 filming them all, including the buying of the DJ $hitty than they paid too much. The naming of the thing was bad enough. The device itself is fine, and what the user gets for the cash is good. It just seems Dell hadn’t a clue and went for cheap design for the device. Whoever came up with those adverts should have a one of the Dimension towers placed somewhere it needs to be surgically removed, same for whoever named the thing.
It’s so bad it’s good? Only they went too far and it’s actually bad!