iTunes Podcast Subscriptions Top One Million in First Two Days

Apple(R) today announced that in just two days iTunes(R) customers have subscribed to more
than one million Podcasts from the new iTunes Podcast Directory.  iTunes 4.9
has everything users need to discover, subscribe, manage and listen to
Podcasts built in, so users can now have each new episode of their favorite
Podcasts automatically delivered over the Internet to their computer and
iPod(R).
 
“With the release of iTunes 4.9, listeners are voting with their ears,”
said Adam Curry, co-founder of the PodShow Podcast Network. “Subscriptions
have dramatically increased across our entire PodShow Podcast Network, and I
predict over the coming months that iTunes will introduce tens of millions of
new listeners to the world of Podcasting.”
 
“Podcasting is like cappuccino,” said August Trometer, developer of
iPodderX. “Gourmet coffee was around for a long time, but it took Starbucks to
put it on the map. Apple is like the Starbucks of Podcasting and advertisers
will take us more seriously now.”
 
“iTunes has done what possibly no one else could have accomplished,
propelled Podcasting into the mainstream,” said Will Lewis, management
consultant for KCRW. “Our servers have been swamped with a stratospheric
increase in traffic. In fact, downloads have increased tenfold as a result of
the iTunes 4.9 launch.”